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Home:Jury
Research at Animators at Law
Jury Research
At Animators at Law, one of our primary services is helping lawyers
explain difficult concepts to judges and jurors through the use of
litigation graphics and technology. In high stakes litigation, creation
of your trial presentation should be preceeded by jury research and
multiple rounds of mock trials. Animators is a national expert in
this process. We do it everyday for up to three-quarters of the top
law firms, nationwide.
For more detailed information on our jury research services, please
visit our main jury research page here.
Jury Research to Trial
Exhibit Presentation Strategy
Once jury research is complete, Animators can assist you in forming
a strategy for the presentation of trial exhibit. Incorporating detailed
jury research, we can help you decide how simple or complex your presentation
should be, as well as the best ways to utilize effective imagery,
language and color.
This ability to think like a member of the trial team and to think
like a lawyer (because that is what we are) is what differentiates
us from every other firm in the litigation communication industry.
Thus, we have the talent to not only turn an in-house draft exhibit
into an efficient jury ready exhibit but, most importantly, to perform
the jury research, understand the legal issues and suggest and design
an overall presentation as well as individual exhibits.
Every time we have heard:
“How can Animators learn a 10 year-old case in two weeks and
teach it to a jury?”
we always soon hear…
“Wow, you actually bridged the gap between our extensive knowledge
of the case and the jury’s need to understand enough to help
us win.”
That is effective Litigation Consulting.
Why Focus on Visual
Presentations?
The main reason for using a visual presentation
at trial is to present information in such a way that is becomes more
comprehensible to a judge or jury. Animators transforms the complex
and boring into the interesting and understandable.
Psychologists who have studied the way people communicate and learn
have discovered that approximately 2/3 of the population (2/3 of any
jury pool and judges) are "visual learners." That is, people
tend to process new information that is presented to them in a visual
format much more effectively than when the same information is presented
to them verbally.
Psychologists have also determined that 2/3 of all lawyers are auditory
or hearing people. That is, they tend to process information more
effectively by hearing information. Furthermore, studies have also
shown that people tend to communicate information, or "teach",
in the same way that they prefer to learn. Therefore, most lawyers,
as auditory learners, prefer to communicate information, or teach,
by speaking rather than by showing.
In the typical courtroom scenario, what one finds is a jury, comprised
mostly of visual learners, who are waiting to be shown
the information, and lawyers, who are auditory learners and teachers,
attempting to communicate the information by verbally explaining it.
This common situation invariably creates a significant gap in communication
between the lawyer and the judge and jury. The impact of this gap
upon the success of a case cannot be overstated because if a judge
or jury cannot visualize your argument, they typically will not understand
it. Animators, by designing persuasive and creative trial exhibits,
helps to bridge the gap between the verbal communicator and the visual
learner.
To learn more about our jury research
and trial exhibit techniques please contact:
Tanya S. Cunningham, JD
sales@animators.com
1.800.337.7697 ext 122
703.548.1799 ext 122
703.548.5450 (fax)
Animators at Law is the top leading attorney owned and operated
producer of litigation graphics, jury research and animation. To
date, Animators has consulted on hundreds of significant national
cases with cumulative favorable decisions exceeding one trillion
dollars. Our clients include more than three quarters of the nation's
top 20 law firms and hundreds of others. While most of our team
is based in our Washington, DC headquarters, local offices and relationships
allow us to easily work in New York, Chicago, Los Angeles, San Francisco,
Texas, Florida & Philadelphia.
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